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Making sense of Microsoft’s free Windows 10 upgrade strategy
It is the strategy of Microsoft to give free Windows 10 upgrade to all. This strategy is translucent, if not completely transparent. I mean, I have a feeling that Microsoft will start offering updates to people who upgrade from pirated Windows 8.1 to Windows 10. Most news articles say that even pirated Windows 8 will be able to upgrade to Windows 10, but won’t be considered legit and hence won’t get further updates. This is what Microsoft is saying at the moment. But it is not necessary that it is the thinking of implementing the same. And I am also sure that it is not thinking about not providing updates to people who upgrade using a pirated Windows 8.1, Windows 8, or Windows 7.
The base of piracy is much wide. Microsoft would not want to lose out on the users using pirated copies of Windows out there. The number is just too big to be ignored. Most of the piracy happens in China, Asia-Pacific region and parts of Africa. Some news sites have said it is a Trojan that Microsoft will allow Windows 8.1 to upgrade to Windows 10. They say that as soon as they upgrade, Microsoft will zero in on the pirated copies and stop providing them the updates. However, if my analysis is true, Microsoft will do the reverse and start providing them at least critical updates. I will talk about the reason in a while.
The CEO of Microsoft, Satya Nadella, already said they are thinking of Windows as a Service. This means that in the long run, Windows 10 may be the last Windows operating system to have a number or name attached to it.
Microsoft has also made it clear that it will choose how they will deliver Windows updates to the customers and users of Windows 10. For businesses that need computers running all the time because they cannot afford any downtime, only critical updates will be provided. This too, will be offered as a choice so that admins can update their copy of Windows 10 when they want – that is during nights or during times where they can get a little time to update their copy of Windows 10.
